Author: Jessica Finnigan (University of Cambridge) and Nancy Ross (Dixie State University)

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ABSTRACT

In this article, we explore ways in which Mormon feminists balance their membership in the Church of Jesus Christ of Latter-day Saints and their desire for gender equality. We examine how Mormon feminists used social media in their activist campaigns of 2012–2013. This study includes the first academic survey of online Mormon feminists, comprising 1,862 self-identified Mormon feminists. We also studied Mormon feminist Facebook groups and blogs from 2004 to 2013. The findings show that Mormon feminists used social media to connect with one another and vet ideas as they navigate the potential pitfalls inherent in religious feminist activism.